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ShefaAtelierPrivate Growth Advisory

B2B lead generation strategy

B2B lead generation strategy, built around partnerships.

For many aesthetics and wellness businesses, some of the most valuable clients arrive through other businesses — referring physicians, complementary practices, employers and hospitality partners. We help owners decide which relationships to pursue, what to offer, and how to qualify and follow up on the opportunities they create.

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Who it is for

Built for established owners.

  • Practices exploring referral relationships with physicians, surgeons or complementary providers
  • Wellness businesses considering corporate or employer partnerships
  • Owners who want a deliberate partner pipeline rather than ad-hoc introductions

What we help solve

Where growth usually stalls.

Partnerships that depend on luck

Referral relationships often start with a single introduction and fade without a clear reason for both sides to keep going.

No definition of a good partner

Without clear criteria, time goes into conversations that will never produce the right clients.

An offer that is not built for businesses

What appeals to an individual client rarely works unchanged for an employer or a referring practice.

Leads that are not followed through

Partner introductions need an owner, a response standard and a way to track what each relationship produces.

Our approach

How we work through it with you.

  1. 01

    Define the ideal partner

    We help you describe which businesses are most likely to send the right clients, and why the relationship benefits them.

  2. 02

    Shape the partner offer

    We work through what you offer partners and their clients, and how it fits your services, capacity and margins.

  3. 03

    Design the pipeline

    We outline how partners are identified, approached, qualified and tracked — and who on your team owns each step.

  4. 04

    Measure what each relationship produces

    We help you decide which figures show whether a partnership is worth continuing.

Scope

We are not a lead generation agency. We do not buy or sell contact lists, run outbound campaigns, send messages on your behalf or manage advertising.

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Led by

Our co-founders.

Roxanne Rittberg

Co-Founder & Managing Partner

Former Chief Executive Officer, Luxura Aesthetic Medical Spa.

Amber Foster

Co-Founder & Managing Partner

Chief Operating Officer, Luxura Aesthetic Medical Spa.

Questions

Frequently asked questions

No. We advise on the strategy — who to approach, what to offer and how to qualify and follow up. Your team, or a vendor you choose, carries out the outreach.

Often, yes. Partner relationships are one route to individual clients. We will tell you honestly if we do not think a B2B focus fits your business.

No. We do not promise lead volumes, revenue or any particular result.

Further reading

From our resources

Related advisory

Other areas we advise on

By application

A private conversation about what comes next.

Consultations are offered to established owners and founders after a short application. Every application is reviewed personally.

Apply for a Consultation