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ShefaAtelierPrivate Growth Advisory

Fractional sales leadership

Senior sales leadership, without a full-time hire.

Some owners need an experienced sales leader's judgment before they need a full-time one. Through our Private Growth Partnership, our partners act as a senior sounding board on sales strategy, priorities and performance — on a part-time, advisory basis.

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Who it is for

Built for established owners.

  • Owners currently leading sales themselves and wanting experienced counsel
  • Practices preparing to hire or promote a sales or patient-coordinator lead
  • Growing or multi-location businesses that want a regular, structured review of sales performance

What we help solve

Where growth usually stalls.

The owner is the sales department

When every important sales decision sits with the owner, growth is limited by the owner's time.

No one reviews the numbers regularly

Without a monthly rhythm, small problems in bookings, conversion or retention go unnoticed until they are large.

Unclear roles and expectations

Coordinators and providers may not share a definition of a good consultation, a follow-up standard or a target.

Hiring before the role is defined

Bringing in a sales leader works better once the process, measures and expectations are clear.

Our approach

How we work through it with you.

  1. 01

    Private strategy calls

    Two 60-minute calls each month with the partners, focused on your sales priorities and decisions.

  2. 02

    Monthly priorities and KPI review

    A regular review of the measures that matter, with agreed priorities for the month ahead.

  3. 03

    Sales and retention recommendations

    Practical guidance on conversion, follow-up and retention as situations arise.

  4. 04

    Limited asynchronous support

    Short questions between calls, within the limits of the engagement.

Scope

This is an advisory role, not an embedded employee. We do not manage your staff day to day, sit in on every consultation, or take on full operational execution.

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Led by

Our co-founders.

Roxanne Rittberg

Co-Founder & Managing Partner

Former Chief Executive Officer, Luxura Aesthetic Medical Spa.

Amber Foster

Co-Founder & Managing Partner

Chief Operating Officer, Luxura Aesthetic Medical Spa.

Questions

Frequently asked questions

A sales manager works inside the business every day. Our partners provide senior strategic guidance a few hours a month, while your team runs daily execution.

The Private Growth Partnership starts with a three-month initial engagement. After that we decide together whether to continue.

No. We provide strategic advice; outcomes depend on implementation and many factors outside our control.

Further reading

From our resources

Related advisory

Other areas we advise on

By application

A private conversation about what comes next.

Consultations are offered to established owners and founders after a short application. Every application is reviewed personally.

Apply for a Consultation