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ShefaAtelierPrivate Growth Advisory

Customer acquisition strategy

A customer acquisition strategy you can actually run.

More marketing is not always the answer. We help owners decide where new clients should come from, what it is worth paying to acquire them, and how marketing, front desk and providers work together so new clients become long-term ones.

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Who it is for

Built for established owners.

  • Owners spending on marketing without a clear view of what it returns
  • Practices relying heavily on one channel or a single promotion
  • Businesses preparing to open a new location and needing a launch plan

What we help solve

Where growth usually stalls.

Spending without a clear return

When acquisition cost and client value are not measured together, it is hard to know which spend to keep.

Discount-led growth

Promotions can bring in clients who never return. We look at how offers attract the clients you want to keep.

Marketing and sales out of step

Campaigns that generate enquiries the team cannot handle — or follow up on — waste budget.

Retention treated as an afterthought

Acquisition is most valuable when new clients rebook. We consider retention as part of the same plan.

Our approach

How we work through it with you.

  1. 01

    Clarify the client you want

    We define the services and clients that matter most for your margins and capacity.

  2. 02

    Prioritise channels

    We review your current channels and recommend where to focus, test or stop, based on what you can measure.

  3. 03

    Connect acquisition to conversion

    We make sure enquiries are answered, followed up and booked — so marketing spend has a chance to work.

  4. 04

    Plan for the second visit

    We recommend how new clients are welcomed, rebooked and retained.

Scope

We are strategic advisors, not a marketing agency. We do not manage advertising, run campaigns or produce content.

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Led by

Our co-founders.

Roxanne Rittberg

Co-Founder & Managing Partner

Former Chief Executive Officer, Luxura Aesthetic Medical Spa.

Amber Foster

Co-Founder & Managing Partner

Chief Operating Officer, Luxura Aesthetic Medical Spa.

Questions

Frequently asked questions

No. We help you decide strategy and priorities, and can help you evaluate the agencies or team members who carry it out.

Yes, at a strategic level. Our partners grew Luxura Aesthetic Medical Spa to six locations in two years and can advise on planning a launch.

No. We do not promise client numbers, revenue or any particular result.

Further reading

From our resources

Related advisory

Other areas we advise on

By application

A private conversation about what comes next.

Consultations are offered to established owners and founders after a short application. Every application is reviewed personally.

Apply for a Consultation