How do I decide whether to add a new treatment or device?
By the partners at Shefa Atelier ·
The short answer
Add a treatment when your existing clients are already asking for it, it fits the plans you sell, you have trained people and room in the calendar to deliver it, and you have a realistic view of how many treatments it takes to pay back. A new device without a sales plan often sits unused.
Questions to answer first
- How many current clients have asked for this, and how often?
- Does it complement your existing treatment plans?
- Who will perform it, and what training and supervision are required?
- Where will it fit in the schedule and the space?
- How many treatments does it take to cover the cost, at realistic prices?
- How will the team present it in consultations?
Launch it like a product
Train the team on who it is for, add it to consultation plans, tell existing clients first, and track bookings weekly for the first few months. Decide in advance what result would make you change course.
Want to talk through your situation?
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