How should a med spa use email and text messages to bring clients back?
By the partners at Shefa Atelier ·
The short answer
Use email and text for timely, useful messages — appointment reminders, treatment-due notes, new services relevant to the client — sent with proper consent and an easy opt-out. Personal and relevant beats frequent and generic.
Consent first
In the US, marketing text messages generally require the recipient's prior written consent, and marketing emails need an unsubscribe option and your business address. Keep consent records and honor opt-outs promptly. Check current rules with your attorney.
Messages clients welcome
- “It's about time for your touch-up” — timed to the treatment.
- Personal notes from a provider after a first visit.
- Early access to new services for existing clients.
- Occasional educational content that answers common questions.
Never include health details
Keep messages general. Don't mention specific treatments or conditions in ways that could expose a client's information to others who see their phone or inbox.
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