What should a med spa post on social media?
By the partners at Shefa Atelier ·
The short answer
Post what builds trust with the clients you want: your team and expertise, honest education about treatments, the experience of visiting, and results shared only with written consent. Aim for consistency and accuracy rather than viral reach.
Content that builds trust
- Meet the providers — training, approach and personality.
- Short explanations of what treatments involve and who they suit.
- The space, the welcome, the details that make your practice different.
- Answers to questions clients ask in consultations.
Rules to respect
Use client photos only with written consent, avoid exaggerated claims, and follow your state's rules on advertising medical services. When in doubt, have your medical director and attorney review your approach.
Connect it to bookings
Make it easy to go from a post to a consultation, and track which content leads to enquiries. We advise on social strategy as part of the wider growth plan; we provide strategic advisory services. We do not provide advertising management, content production or full operational execution.
Want to talk through your situation?
Consultations are offered to established owners after a short application, reviewed personally by our partners.
Apply for a Consultation